Rockford, Illinois-based Fire Department Coffee made its entry into the ready-to-drink category Sept. 20 with the release of Fire Dept. Coffee Nitro Cold Brew.
The cornerstone of the line, Nitro Irish Coffee, is a non-alcoholic canned Nitro Cold Brew infused with real whiskey and cream. It is available, alongside three additional varieties: Nitro-Charged Latte, Nitro-Charged Shellback Espresso and Nitro Vanilla Bean Bourbon, each in 7 oz single serving cans.
Distribution will expand to grocers and other nationwide retailers in the coming months.
“Customers have been asking for a simpler, faster way to experience their favorite Fire Dept. Coffee on-the-go, so the introduction of Nitro Cold Brew is our answer to their call,” said Luke Schneider, founder and CEO.
“With this release we’re not only offering a new way to experience our coffee – but we’re also bringing our proprietary, non-alcoholic spirit-infusion process to the ready-to-drink category for the first time.”
In its recent survey of 500 Americans, Fire Dept. Coffee found:
- Americans are experiencing pumpkin spice burnout – More than 37 percent of Americans surveyed in August, before peak pumpkin spice season even started, said they were already tired of hearing about pumpkin spice.
- Eleven percent of consumers surveyed said they would consider breaking up with a partner if their views over the taste of pumpkin spice differed with the majority of those saying they would consider breaking up with a partner if they loved the taste of pumpkin spice.
- Ten percent of Americans surveyed admitted to arguing with a friend or family member over their opinion of pumpkin spice coffee.
- Only one in four consumers surveyed say they prefer pumpkin spice-flavored lattes over traditional lattes.
- Thirty-four percent of Americans surveyed ranked apple pie as their favorite flavor, among a selection of five popular fall flavors. Only 23 percent of Americans surveyed said their favorite fall flavor is pumpkin spice.
For more information about Fire Dept. Coffee and its Nitro Cold Brew offering, visit firedeptcoffee.com.
