To invest in the agricultural industry in Midwest farming communities, Farmland is holding the second year of its Honoring the Heartland tour.
The 12-week mission highlights the role the region plays by providing monetary donations to support the next generation of farmers and delivering grab-n-go meals to those working in the agriculture industry, farming communities and grocery/retail establishments.
During the first year of the truck tour, Farmland served 11,000 meals and donated more than 160,000 servings of protein to benefit the Omaha, Nebraska, community.
Since July, the Farmland Honoring the Heartland Tour food truck has been making several stops per week in various locations in the Midwest. In addition to distributing meals, Farmland will continue its partnership with the National FFA Organization to grow leaders, build communities and strengthen agriculture at the local, state and national levels.
Throughout the remainder of the tour, Farmland will be donating $150,000 to the National FFA Organization and local FFA chapters, beginning Sept. 12 with a $65,000 donation to the National FFA Organization and a $9,000 donation to the local Kansas FFA Association. The donation event took place at the Kansas State Fair, where Farmland’s food truck also made an appearance to supply samples to attendees.
“At Farmland, we’re constantly inspired by the organizations, communities, and individuals across the Midwest who play a fundamental role in our food supply,” said Jessica Scarlett, senior associate brand manager for Farmland. “Supporting the future of the agriculture industry and providing the next wave of farmers with the tools needed to succeed has been a longstanding commitment of our brand. We are proud to continue the legacy of the Farmland Honoring of the Heartland Tour and our partnership with the National FFA Organization for a second year.”
Farmland also launched its Farmland FFA Heartland Grant Program to support students’ goals and inspire continued growth in the agriculture industry. Through the program, Farmland will provide $20,000 in financial support via grants valued at $1,000 each. The company is encouraging FFA members located in Nebraska, Kansas, Iowa and Missouri to enroll through an open application process, ending Oct. 9 at FarmlandFFAHeartlandGrants.com.
“We are grateful for Farmland’s ongoing support of the National FFA Organization’s mission to make a positive difference in the lives of students,” said Molly Ball, president for the National FFA Foundation and CMO for the National FFA Organization. “We’re happy to join the brand in recognizing the often-overlooked heroes of farming and agriculture.”
