Thomasville, Georgia-based Flowers Foods has promoted David Roach, formerly president of cake operations, to chief strategic projects officer, effective immediately.
In this newly created role, Roach is responsible for leading various strategic projects for the company and will continue to report to Brad Alexander, chief operating officer. Tom Winters, Flowers’ chief supply chain officer, is responsible for overseeing cake operations.
“David has nearly 30 years of leading successful teams at Flowers,” Alexander said. “As president of cake operations, he has done an outstanding job of driving operational efficiencies at our snack bakeries. His tremendous experience, leadership skills and operational knowledge will serve us well as he leads our strategic projects efforts across the company.”
Roach began his career with Flowers in route sales in Atlanta and worked in sales management prior to being named regional sales director in the central region. He was VP of sales for Flowers Baking Co. of Villa Rica and later was named president of the bakery.
He also served as president of East Tennessee Baking Company in Nashville, Tennessee, before becoming SVP of the central region. During his career, Roach has held a number of leadership roles in sales and marketing, including the company’s national accounts team and organics business. Prior to his most recent role as president of cake operations, he was president of the snacking/specialty business unit.
Roach’s industry involvement includes serving as a member and chairman of the Executive Leadership Development Committee of the American Bakers Association, past board member of Quality Bakers of America and chairman of its marketing committee, and a past member of the Grain Foods Foundation marketing committee. Roach also served on the board of directors of Dave’s Killer Bread Second Chance Foundation.
Flowers Foods is a producer of packaged bakery foods in the U.S. with 2021 sales of $4.3 billion. Flowers operates bakeries across the country that produce a wide range of bakery products. Among the company’s top brands are Nature’s Own, Dave’s Killer Bread, Wonder, Canyon Bakehouse and Tastykake.
For more information, visit flowersfoods.com.
