Houston, Texas-based MountainKing Potatoes is pairing its butter russets with Pioneer, a producer of gravy mixes, to create a retail promotion for shoppers preparing fall-inspired dishes.
In November, five-pound bags of MountainKing Butter Russets will feature a Kwik Lok tag offering .75 cents off any two Pioneer gravy mixes that are 2.75 ounces or smaller. Each Pioneer gravy mix bag serves two cups of gravy for any meal.
From brown gravy to country gravy, Pioneer’s products can be prepared in three steps.
“November certainly is one of the peak sales times for both our Butter Russets and Pioneer gravy mixes,” said Andreas Trettin, director of marketing. “We’re looking forward to bringing this promotion to our retail grocers as they map out their fall promotional calendars.”
One of MountainKing’s gourmet varieties, the butter russets present the look of a traditional russet with a yellow, creamy texture that gives them their natural buttery flavor. Perfect for baking, mashing or frying, the variety’s creamy golden flesh also eliminates the need for fattening toppings.
Trettin adds the variety is best merchandised in high-graphic bin displays, available in half and full sizes. He said both maximize selling opportunities and reduce re-stocking time.
MountainKing Potatoes is one of the world’s largest growers of high-flavor potato varieties. Currently, about one million U.S. households consumer MountainKing russets and gourmet varieties every week.
To learn more, visit mountainking.com.
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