Chicago-based Kraft Heinz and its brand, Lunchables, unveils an “Order This Build” functionality, allowing families to order the packs needed to create different “Lunchabuilds” creations.
With more than 25 different Lunchabuilds including a bear, dinosaur, helicopter and drum set, fans can find the products they need and download the building blueprint directly from its website.
The new Order This Build functionality is an extension of the brand’s latest campaign, Lunchabuild This, designed to empower families to build their own Lunchables creations using the world around them as inspiration.
In celebration of the new Order This Build functionality, Lunchables, a Kraft Heinz Company brand, is helping fans bring their dreams to life when they post their own Lunchabuild creation on Instagram.
Through Sept. 4, a Kabobble helicopter could send fans soaring in a private tour over the Grand Canyon, or a Cracker Stacker baseball cap could land them front row behind home plate. Up to 25 lucky winners will win $2,000 to make their experience-of-a-lifetime a reality.
To enter the sweepstakes, fans can post their own Lunchabuild creation on Instagram sharing what inspired the build and how they would spend the $2,000 toward an experience of a lifetime. Qualifying participants must follow @Lunchables on Instagram and tag #LunchabuildThis and #Sweepstakes.
“Lunchables is committed to fueling kids’ creativity and inspiring them to explore the limits of their imaginations,” said Samantha Mills, associate director of brand communications. “Through the new Lunchables.com Order This Build e-commerce experience and the Lunchabuild This sweepstakes, we aim to jumpstart imaginations, discover inspiration at lunchtime and help turn dreams into reality for our fans.”
Larger-than-life Lunchables builds will also be featured in San Francisco, New York, Chicago, Cleveland, Philadelphia and Minneapolis/St. Paul. Whether an out-of-home advertisement or a larger than life build, there is always a QR code nearby to make it easy for fans to Lunchabuild This.
To learn more about “Order This Build” and see dozens of Lunchabuilds blueprints, visit Lunchables.com.
