Bentonville, Arkansas-based Walmart will offer members a Paramount+ Essential subscription at no extra cost, beginning in September.
The Paramount+ Essential Plan will give members access to Paramount+’s content, including original dramas, recent blockbuster films and live sports. The membership will remain $98 a year or $12.95 a month and include the Paramount+ Essential Plan subscription with an added $59 value.
“We know Walmart+ is providing members real value in their every day – from grocery shopping to filling up their tank and more,” said Chris Cracchiolo, SVP and general manager.
“With the addition of Paramount+, we are demonstrating our unique ability to help members save even more and live better by delivering entertainment for less. 85 percent of U.S. households use streaming services and Paramount+ has the premium content and broad appeal that our members are looking for – like Walmart, they have something for everyone. We’re excited about the launch and what comes next.”
Most recently, the retailer combined its InHome service into the membership program to create efficiency. As members seek more ways to save money, they can consolidate a portion of their subscriptions and get entertainment through the membership.
“Paramount has enjoyed a close relationship with Walmart for years, and Walmart customers connect with Paramount’s beloved brands, content, and characters every day through a range of consumer products available throughout Walmart stores,” said Jeff Shultz, chief strategy officer and chief business development officer, Paramount Streaming.
“Now, pairing its expansive reach across the country with Paramount+’s broad and popular content that offers something for everyone is a unique opportunity to expand our partnership. Together we will bring members the full breadth of Paramount+ programming.”
For more information about how to become a Walmart+ member, visit walmart.com/plus.
