In Dallas, Texas-based Southern Recipe’s Annual Truck Driver Appreciation Week campaign, the brand will celebrate the truck driving industry and support St. Christopher Truckers Relief Fund with a $7,500 donation.
“There’s not a day that goes by that we take our truck drivers for granted. In the midst of a challenging time for many industries, they’re still moving forward and keeping our grocery stores stocked,” said Mark Singleton, VP of sales and marketing at Southern Recipe and Rudolph Foods.
“We’ve been celebrating these important road heroes for more than a decade now, with the help of our incredible charity partner: St. Christopher Truckers Relief Fund. These men and women literally help fuel our families with food and comfort.”
Through this year’s campaign, Southern Recipe will honor the more than 3.5 million truck drivers in the U.S. On average, they travel nearly 400 billion miles each year.
The celebration invites fans to enter to win weekly prize packages, all featuring food and non-food items that could be found in the cab of a truck. Through Sept. 18, consumers can enter to win these weekly prize packs across the company’s social media channels.
“It’s important to us to support our road warriors and let them know that they’re not alone when they’re out on the road,” said Shannon Currier, director of philanthropy at St. Christopher Truckers Relief Fund.
“We love partnering with brands like Southern Recipe who help us educate consumers about this important segment of the workforce. This year’s cause campaign is a great way to help everyone know just a little more about truckers’ daily struggles and passion for the profession, too.”
Southern Recipe Pork Rinds is a division of Rudolph Foods Company and is a supplier of branded and private-label snack products, including pork rinds. The company has plants in California, Georgia, Mississippi, Ohio and Texas.
The St. Christopher Truckers Relief Fund helps regional semi-truck drivers and their families who are out of work due to a recent illness or injury. Assistance may be in the form of direct payment to providers for household living expenses such as rent/mortgage, utilities, vehicle payments and insurance. The SCF also provides health and wellness programs, such as free vaccines and smoking cessation.
