Bentonville, Arkansas-based Walmart has partnered with Getaway, a health and wellness hospitality company, to bring The General Store by Walmart to select Getaway Outposts.
The mini-retail experience will include seasonal products, sourced from Walmart and curated by the outdoor experts at Getaway. Items may include hiking gear, leisure activities and campfire equipment, including FujiFilm Camera, Lodge Cast Iron Skillet, Pendleton Outdoor Blanket and Burt’s Bees lip balm.
Everyday items will be available at the Outpost, no longer requiring guests to travel off property for forgotten items. At the time of check in for the next six months, guests will also receive welcome kits. The General Store will also feature quality goods from small businesses within the community.
The first General Store will open in August at Getaway Hill Country in Wimberly, Texas, near Austin and San Antonio. Additional retail General Stores will open through the end of the year at Getaway Machimoodus in Moodus, Connecticut; Getaway Big Bear in Running Springs, California; Getaway Western Catskills in Roscoe, New York; and Getaway Ozark Highlands in Osceola, Montana.
“At Getaway, our mission is to help people disconnect and spend time in nature,” said Carlos Becil, chief experience officer at Getaway. “In partnering with Walmart, we are able to amplify our efforts to a larger audience and provide our guests with more free time, helping them prepare for their stays and enjoy the comforts of nature once they arrive.”
Items on sale at The General Store by Walmart will also be available on Walmart.com through a Getaway shopping page. Getaway guests who visit any Outpost in the next year will also receive a complimentary Walmart+ trial.
“Walmart’s partnership with Getaway furthers our mission to help people Live Better no matter where they are,” said Casey Schlaybaugh, VP, brand marketing, Walmart U.S. “We are going beyond just saving people money by enabling guests to maximize Getaway’s experience and empowering them to spend more quality time with those who matter most.”
For more information on Getaway’s partnership with Walmart, visit journal.getaway.house/tips-and-tricks-for-your-getaway.
