Alpha Co. Marketing & Media, co-founded in 2019 by Juan Pablo Osorio, has announced its participation in PepsiCo’s Juntos Crecemos platform. The company has been working with the Houston community to help local Spanish speakers better reach their market.
Juntos Crecemos “Together We Grow” is a $50 million platform aimed at strengthening Hispanic-owned businesses, specifically restaurants, bodegas and carnicerías, by addressing foundational challenges and supporting growth over the next five years to help business overcome the impacts of the pandemic.
A survey by Stanford University showed that Hispanic small businesses were particularly affected by the coronavirus pandemic, and it was much harder for them to overcome these obstacles. As many as 86 percent of Hispanic owners reported major business impacts, even closure.
Juntos Crecemos is part of PepsiCo’s Racial Equality Journey Hispanic Initiative, a $172 million set of commitments launched in October 2020 to help Hispanic businesses and communities. PepsiCo’s platform includes the Hispanic Digital and Delivery Program and The PepsiCo Foundation’s IMPACTO Hispanic Business Accelerator. These programs are designed to offer access to capital and business support services, including tailored marketing support, business coaching in English and Spanish and other resources.
Each Hispanic-owned small business selected for the Hispanic Digital & Delivery Program will get access to a personalized, expert consultation designed to provide immediate and lasting improvements to restaurants, bodegas and carnicerías. Selected businesses will work with the team over an eight-week period during which PepsiCo will help them improve their online presence, delivery logistics, online ordering and marketing practices.
As part of the Hispanic Digital & Delivery program, Alpha Co. will work with each restaurant to help them improve their online presence on PepsiCo’s behalf. The restaurants will have a chance to learn about starting a website, translating it into Spanish/English, on-page SEO, off-page SEO, local SEO practices, how to claim and maintain online listings and how to get more online reviews.
For additional information about the platform, visit PepsiCoJuntosCrecemos.com.
