Sunbury, Pennsylvania-based Weis Markets has announced a collaboration with Rusty Rail Brewing on a new summer beer, Tropsicle Mango Popsicle Sour Ale.
“The Tropsicle Mango Popsicle Sour Ale is an effervescent golden sour that starts with a stone fruit aroma, leading to a bright, fresh mango flavor,” said Guy McCarty, Rusty Rail Brewing director.
“Tropsicle is meant to be a perfect pair with sunshine and good times. That’s why its tart flavors are balanced pleasantly with a smooth malt backbone.”
The 16-ounce six pack, available in Weis Markets beer-wine cafes, is the second collaboration between Weis Markets and Rusty Rail Brewing, based in Mifflinburg, Pennsylvania. In March, the grocer partnered with Asher’s Chocolates to create Plush Bunny, a Chocolate Peanut Butter Stout.
“We’ve enjoyed working with Rusty Rail to launch Tropsicle and are pleased to present the new offering to our customers,” said Ron Bonacci, Weis Markets VP of marketing and advertising.
“Our local community commitment means creating meaningful partnerships like this one – that not only support local businesses, but create exciting new products for our customers.”
Founded in 1912, Weis Markets, Inc. is a mid-Atlantic food retailer operating 198 stores in Delaware, Maryland, New Jersey, New York, Pennsylvania, Virginia and West Virginia.
For more information, visit WeisMarkets.com.
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