Vita Coco is creating the World’s Biggest Coconut roadside experience July 22-24 in Dallas, Texas. The coconut pop-up invites Texans to celebrate summer and Vita Coco’s hydrating Coconut Juice, which launched earlier this summer.
Standing more than three stories tall, the giant inflatable coconut will be visible throughout the neighborhood, a nod to “Everything is Bigger in Texas.” In addition to the coconut, the roadside experience will feature local food trucks, outdoor games and the opportunity for visitors to experience Vita Coco’s products. The experience will highlight the brand’s first juice beverage offering, Vita Coco Coconut Juice.
“We know summer in Texas means two things: heat and the need for refreshing and fun summertime experiences that help you cool down. The World’s Biggest Coconut Experience offers Texans both, while introducing Vita Coco’s most tropical flavor profile yet, giving consumers the chance to enjoy all the goodness coconuts bring,” said Jane Prior, CMO at The Vita Coco Company.
“Our Coconut Juice has a big, bold flavor, so we knew we had to celebrate the launch in a big, bold way. And what better way to do that than with the World’s Biggest Coconut in the state where everything’s bigger.”
The World’s Biggest Coconut experience in Dallas will give local friends and families a fun pit stop during their weekend plans, offering complimentary Vita Coco Coconut Juice, games, merchandise giveaways and photo opportunities.
The World’s Biggest Coconut Experience will be located in the Bishop Arts District at 705 N Zang Blvd, Dallas, Texas, and available to visit for free July 22-24.
Guests can RSVP at events.vitacoco.com/biggestcoconut to reserve a spot and receive 10 percent off.
Vita Coco Coconut Juice is available in two flavors: Original with Pulp and Mango. A blend of coconut water packed with electrolytes, nutrients and tropical flavor, the juice is gluten-free and non-GMO. It’s available for $2.49 per 16.9 oz. can in convenience stores in select cities across the East Coast and Dallas, including select 7-Elevens stores.
Vita Coco is a leading coconut water beverage brand, celebrated for bringing the benefits of coconuts to the world. Championed by consumers, health and wellness experts, proathletes and celebrities for its nutrient-rich hydration, its portfolio includes sparkling coconut water, coconut milk and coconut oil.
