The Alaska Department of Fish & Game is predicting that more than 75 million sockeye will return to Bristol Bay this summer, becoming the largest salmon run on record. Bristol Bay has a thriving, vast ecosystem that is home to thousands of fishermen, six major river systems and millions of salmon.
“Salmon is more than a delicious and nutritious source of protein,” said Lilani Dunn, marketing director of Bristol Bay Sockeye Salmon. “It is also part of the fabric of life, an essential livelihood, and the foundation of health for Bristol Bay fishermen. This abundant and record-setting harvest is the result of careful attention to sustainable fishing practices. And we are honored to share it with the world.”
The Bristol Bay salmon run reaches retailers and restaurants across the U.S. just as Americans are increasing their love of seafood, recognizing its unmatched culinary versatility and health benefits.
Additionally, consumers increased their consumption of seafood during the pandemic as families expanded their home menus and tried new seafood recipes. Bristol Bay Sockeye Salmon has provided inspiration with a collection of recipes for seafood creativity this summer.
Retailers and food service providers across the country are taking advantage of this salmon run and will be promoting Bristol Bay Sockeye Salmon throughout July and, depending on run timing, August. Participating retailers include Wegmans, Whole Foods, Publix, Harris Teeter, Raley’s, Hy-Vee, Heinen’s, Dierbergs Markets, H-E-B, Zucker’s Bagels, King Soopers, Rosauers, New Seasons and QFC.
“We are excited to have such a fabulous group of retailers to introduce even more consumers to the wonderful taste and unmatched health benefits of sockeye salmon from Bristol Bay,” Dunn said.
To learn more about the Bristol Bay Sockeye Salmon, visit bristolbaysockeye.org.
The Bristol Bay Regional Seafood Development Association is a fishermen-funded group with the mission to increase the value of the Bristol Bay fishery through education, quality outreach, and marketing.
For more information about the association, visit bbrsda.com.
