Oakland, California-based OLIPOP has announced a partnership with Illumination and Universal Pictures to create a limited-edition Banana Cream flavor, timed with the global theatrical release of “Minions: The Rise of Gru” on July 1.
Gopuff, a CPG delivery company, will also be selling single cans in select markets beginning in mid-June. The flavor will be available for purchase until July 15.
This advertising campaign marks a milestone for OLIPOP’s better-for-you brand, as it joins forces with the global animated film franchise.
OLIPOP’s product offerings, health benefits and out-of-the-box marketing tactics have attracted companies such as Illumination and Universal Pictures, but also celebrity investors including Camila Cabello, Priyanka Chopra Jonas, Nick Jonas, Joe Jonas, Kevin Jonas, Mindy Kaling, Logic and Gwyneth Paltrow.
After launching in 2018, OLIPOP has achieved a valuation of $200 million, with an anticipated $100 million run-rate by the end of 2022.
The brand was started by beverage entrepreneurs Ben Goodwin and David Lester who set out to create a functional soda – one with the added benefits of microbiome and digestive health support.
While traditional soda is loaded with sugar and additives, each can of OLIPOP has 35-45 calories, contains two to five grams of natural sugars and provides nine grams of prebiotic plant fiber, which is one-third of the daily recommended amount.
The new flavor is available online at drinkolipop.com.
