Chicago-based Greenleaf Foods, owner of plant-based food company Lightlife, has begun a partnership with Disney and Pixar. As part of the promotion of the upcoming film, Lightyear, Lightlife and Disney and Pixar are teaming up to celebrate the magic of legendary character Buzz Lightyear off the screen and in the kitchen.
As part of its sponsorship of the film, several items will feature new Lightyear-inspired packaging, including the company’s Smart Dogs. Lightlife Smart Bacon, Lightlife Original Tempeh, Lightlife Plant-Based Burger and Lightlife Breakfast Patties and Links also received a packaging refresh in collaboration with the film.
“Our collaboration with Disney and Pixar marks the largest brand collaboration in Lightlife history and we are extremely proud to be the exclusive plant-based sponsor of a film whose fan base spans generations,” said Adam Grogan, president of Greenleaf Foods, SPC. “We are excited for Lightlife’s family-friendly plant-based products to join forces with Disney and Pixar’s film release this summer.”
In honor of the Lightyear debut, Lightlife is inviting fans to enjoy plant-based recipes like ‘Cosmic Chili Dogs’, ‘Buzz Breakfast Burrito’, and savory ‘Morning Moonrock Muffins’. The brand will also host a sweepstakes promotion with a chance to win dozens of prize packages, including a private film screening and Disney merchandise.
A sci-fi action adventure and origin story of Buzz Lightyear, Lightyear opens in theaters June 17 and follows the Space Ranger on an intergalactic adventure alongside a group of ambitious recruits and his robot companion Sox.
To enter for a chance to win a private screening of Disney and Pixar’s Lightyear and other prize packages, visit lightlifemovienight.com.
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