Davis, California-based Arcadia Biosciences, a producer and marketer of plant-based health and wellness products, has released GoodWheat, marking the company’s expansion into better-for-you food and wellness products.
GoodWheat pasta’s five varieties – penne, spaghetti, fettuccine, elbows and rotini – are available in select retailers nationwide, for $3.99 (SRP) for a 12-oz. package. Each pasta type is also sold in both 3-packs and 6-packs on Amazon, as well as variety packs in three- and six-pack sizes.
“It’s no secret that Americans love pasta, but until now, families have had to choose between traditional pastas that deliver on taste but aren’t typically strong in nutritional content and ‘healthier’ veggie-based pastas that offer nutrition but are lacking in taste and texture,” said Laura Pitlik, Arcadia’s CMO.
“With GoodWheat, parents can feel good about serving a crowd-pleasing meal to their families – even the kids will love the amazing taste and benefit from the nutrition – taking dinners from blah to brava.”
GoodWheat pasta contains four times the fiber of regular pasta – with eight grams per serving versus two grams in regular wheat pasta – a health benefit for the 60 percent of U.S. adults who are seeking to increase their fiber intake to improve their digestive health, cardiovascular health and weight management. GoodWheat pasta is also rich in prebiotic fiber to support gut health and immunity.
It also has nine grams of protein per serving, which is about 25 percent higher than most traditional pastas. GoodWheat pasta is non-GMO certification, certified kosher and is USA Farm Grown. GoodWheat consists of one ingredient, in contrast to other common pasta brands, which use enriched wheat flour and add ingredients such as xanthan gum.
“Our proprietary, premium wheat has been carefully cultivated over the last 16 years, culminating in a great tasting pasta with zero questionable ingredients,” Pitlik said.
“GoodWheat pasta supports the efforts of parents working to nourish their families with simple, clean and natural products. The food we eat plays a significant role in our health, and we believe our next-generation wheat will positively impact the wellbeing of people who want to enjoy a better-for-you pasta worthy of even the best bolognese.”
Arcadia – whose portfolio of consumer nutrition, health and wellness brands also includes Zola coconut water, ProVault, SoulSpring, Saavy Naturals – is focused on growing its dynamic consumer products in on-trend categories. GoodWheat pasta is the first product the company is introducing to the market made with its proprietary wheat grain.
For more information, visit eatgoodwheat.com.
