Plano, Texas-based Doritos is partnering with Netflix’s Stranger Things 4 to create a “Live From The Upside Down” virtual concert June 23.
The Stranger Things story goes that back in 1986, a tour bus crashed near Hawkins, Indiana, headed to the Doritos Music Fest ’86. The musicians disappeared into another dimension and the show was canceled until now. Doritos opened a portal and is inviting fans to virtually step inside to watch these ’80s music icons perform during “Live From The Upside Down.”
The lineup features ’80s headliners including The Go-Go’s performing “We Got the Beat” and “Our Lips are Sealed,” Corey Hart singing “Sunglasses at Night” and “Never Surrender,” and Soft Cell performing “Tainted Love.”
As the fans are pulled deeper into the Upside Down, they will see pop star Charli XCX take the stage and perform a collaboration with one of the ’80s bands.
“It’s one thing to be able to share my music with my fans but having the opportunity to perform alongside some of the most iconic bands and singers is truly something out of this world,” said Charli XCX. “Doritos is doing something really cool by giving Stranger Things fans a new way to celebrate their favorite show with ‘Live From The Upside Down.'”
Doritos will be the only way into the concert, so fans can pick up a bag of Doritos or Doritos 3D Crunch featuring the limited-time Stranger Things packaging to reserve their ticket.
“Doritos and Netflix Stranger Things are the perfect combination because we are truly taking it back to 1986 where it all started,” said Caio Correa, senior marketing director, Frito-Lay North America. “This is the year the original Doritos Cool Ranch flavor was brought to market and the year this season of Stranger Things takes place. We can’t wait for our fans to join us and Netflix for this first-of-its-kind ‘Live From The Upside Down’ concert.”
Stranger Things Partnership Unlocks New Doritos Limited-Edition Flavor
In addition to the “Live From The Upside Down” concert, Doritos is releasing a new limited-time flavor chips – Doritos 3D Crunch Three Cheese. The new flavor features cheddar, Monterey Jack and parmesan cheese.
The limited-time flavor joins six other flavors – 3D Crunch Spicy Ranch, 3D Crunch Chili Cheese Nacho, Nacho Cheese, Cool Ranch, Spicy Sweet Chili, and Spicy Nacho – that will all feature the limited-edition Stranger Things packaging.
Fans who find exclusive golden tickets hidden across three 3D Crunch flavors – Three Cheese, Spicy Ranch and Chili Cheese Nacho – will win a replica of the guitar featured in Stranger Things 4.
The limited-edition bags are available now in retailers nationwide.
For more information, visit Doritos.com/StrangerThings.
