Charleston, South Carolina-based Island Brands USA has announced the release of two new products: Crush Tropical Punch and Crush Lime Margarita.
The beverages, which contain 10 percent ABV, are available year-round starting in Tennessee and expanding throughout Island Brands’ distribution footprint across the Southeast.
“Our wholesale partners were looking for a high-quality solution in this category, and our market research showed us that flavors of lime and tropical fruit punch are hugely popular in the Southeast,” said Scott Hansen, Island Brands’ CEO and co-founder. “We have new flavors in development now, but we can’t wait for customers to crush these first two offerings.”
Crush Tropical Punch and Crush Lime Margarita are made with natural flavors and are best served between 40- and 45-degrees Fahrenheit. Sixteen-ounce cans will be available in singles, four-packs and 24-can cases.
The Crush product line marks the second expansion of Island Brands’ portfolio in 2022, following the first quarter debut of the new Get Active Pack, featuring three new flavors of low-calorie, super-premium Island Active beer: Island Active Mango, Island Active Lime and Island Active Watermelon.
In addition to product-line expansions, Island Brands is adding new distribution territories and is furthering its mission to give back in meaningful ways. It recently joined “1% for the Planet,” pledging to donate at least 1 percent of its annual sales directly to approved environmental nonprofits worldwide. The beer company is about $600,000 away from its goal.
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