Phoenix, Arizona-based Sprouts Farmers Market has partnered with Mananalu to carry its purified drinking water at Sprouts locations nationwide. For every bottle purchased at Sprouts, Mananalu will continue to remove the equivalent of one plastic bottle from ocean-going waste together with rePurpose Global.
The partnership occurs at a pivotal time for Mananalu, dovetailing with the company’s latest social media campaign – #makewaves – in which the company encourages consumers to swap their plastic water bottle for a bottle of Mananalu. It also represents a shift in Mananalu’s overall sales strategy, which until recently was primarily direct-to-consumer.
When Mananalu began exploring a retail strategy, it was important to the company to find a grocer with a shared commitment to sustainability, especially as consumers increasingly gravitate toward brands that align with their values and priorities.
“Our entry into the grocery space represents an important step in Mananalu’s mission to eliminate single-use plastic water bottles, and we are thrilled to have found a partner that shares our commitment to this important cause,” said David Cuthbert, Mananalu CEO.
In addition to selling Mananalu’s aluminum-bottled water in more than 380 locations nationwide, Sprouts is promoting the brand to its eco-conscious customers through their Innovation Table and “Find a New Favorite” feature.
Mananalu is a water brand with a mission to empower the world to stop drinking from single-use plastics. “Mana” means the sacred spirit of life in Hawaiian. “Nalu” means a powerful wave that pushes across the ocean. Founded by actor, environmentalist and Hawaii-native, Jason Momoa, Mananalu is fighting plastic pollution by bottling water with infinitely recyclable aluminum.
To learn more, visit mananalu.com.
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