Irvine, California-based Advantage Solutions has acquired Brandshare, a provider of omnichannel brand experiences through product sampling and digital engagement, from private equity investors Aperion Management, Leeds Novamark Capital and Ocean Avenue Capital Partners.
Brandshare partners with consumer packaged goods manufacturers and retailers to bring to life e-commerce, venue-based and event-based sampling, digital marketing campaigns and consumer engagement initiatives, such as reward bags.
“We’re committed to continually investing in new ways to deliver transformative omnichannel sales and marketing services that help brands and retailers get products into the hands of consumers wherever they are and however they shop,” said Jill Griffin, Advantage Solutions CEO.
“Brandshare’s expertise and capabilities highly complement Advantage’s own, including our industry-leading in-store sampling services and our suite of sampling innovations, such as online grocery pickup and delivery sampling and digital product demonstrations, which we quickly scaled up during the pandemic to help our clients connect with shoppers in new ways.”
Brandshare works with top brands and retailers to engage shoppers and measure the impact of campaigns featuring products across categories, including food and beverage, beauty, health and wellness, baby care, household products and pet care. The agency also works with entertainment companies to create engagement campaigns.
“Our associates are looking forward to being part of Advantage’s future and bringing even more value to our business partners,” said Alan Verdun, Brandshare CEO. “Advantage shares our mindset: Listen to consumer goods manufacturers and retailers, identify opportunities to grow their business and deliver unique, high-return solutions that build consumer demand.”
Brandshare creates omnichannel brand experiences to accelerate purchase conversion. Through subscription boxes, loyalty programs and e-commerce sampling with digital connectivity, it engages millions of consumers monthly.
For more information, visit brandshare.us.
Advantage Solutions is a provider of outsourced sales and marketing solutions to consumer goods companies and retailers. Its data and technology-driven services – which include headquarter sales, retail merchandising, in-store and online sampling, digital commerce, omnichannel marketing and retail media – helping brands and retailers of all sizes get products into the hands of consumers, wherever they shop.
Advantage Solutions have offices throughout North America and investments in select markets throughout Africa, Asia, Australia and Europe through which it serves the global needs of multinational, regional and local manufacturers.
For more information, visit advantagesolutions.net.
