Chicago-based RSA America has announced that Robert Easley will serve as its chief growth officer and Mark Osborne as director of retail execution.
Easley served as SVP operations, chief change officer and chief marketing officer at H-E-B. At RSA America, he will lead all strategic business development and sales partnership activities to grow the company.
“The future of grocery retailing is in enhancing the customer’s shopping experience in every location they shop, in-person and online,” Easley said.
“It is critically important to meet them where they are, and the RSA America solution does this by providing on one simple to use mobile app. I joined RSA America because its solution empowers retailers to serve customers better, increase revenue and increase margins. I am proud to be on this team and excited to help transform our industry.”
Osborne brings to his new role as director of retail execution extensive experience in operations, developing and executing strategic initiatives at the store level to improve customer experience, sales and profits. He served as VP director of operations at Sprouts, Reasors and Earthfare. At RSA America, Osborne will be responsible for developing strategies, execution plans, customer success goals and researching and directly working with customers.
“’One Stop Shop’ does not have the same definition today as it did 20, 10 or even five years ago,” Osborne said. “The fusion of retail and technology and how to deliver a superb customer experience is ever-changing. That is why I am extremely eager to bring my experience to this amazing team. My passion is to make every independent retailer successful in this fast-changing environment.”
RSA America helps independent grocers drive transformation by offering a fully integrated digital solution that combines pricing, couponing, marketing and loyalty information in one place. RSA technology gives grocers a competitive edge in the market, customization on a real-time basis and focused loyalty rewards all culminating in a positive shopping experience that affords the grocer savings on local marketing and advertising.
For more information about RSA America, visit rsaamerica.com.
