Orlando, Florida-based Fresh Express is celebrating National Salad Month with a series of promotional activities throughout May, anchored by an online and social contest that provides salad inspiration and encourages consumers to create a new salad every day.
The company offers more than 100 varieties of fresh and healthy salads ranging from leafy salad greens like romaine and baby kale to premium, chef-crafted salad kits, such as the Bacon and Bleu Chopped Kit, and more than 330 online recipes.
Throughout May, Fresh Express will share a different salad recipe on its social channels and encourage consumers to submit a photo of their salad with the hashtag #FreshSaladCreations for a chance to win Fresh Express products.
At the end of the month, Fresh Express will select three grand prize winners to receive more than $1,000 worth of free product and Fresh Express swag. Additionally, Fresh Express will identify 144 total runners up to win weekly and daily prizes totaling more than $25,000.
“By sharing daily recipes online, we hope to inspire consumers with ways to integrate our fresh ingredients into dishes they might not have otherwise considered,” said Robin Bell, marketing manager at Fresh Express. “We can’t wait to see how consumers use our wide variety of salad greens and kits to develop fresh and unique salad creations – the options are seemingly endless.”
In addition to the #FreshSaladCreations contest, it has updated its website resources and will release new content and recipes to provide consumers with more information and inspiration during National Salad Month.
Website updates and content includes:
- A refreshed “Guide to Greens” page on the Fresh Express website, which provides an overview of the brand’s top 12 lettuces and greens – including nutritional information, details on taste, texture, flavor and best uses for each.
- New recipes, including a Grilled Panzanella Salad, a Creamy Chicken Salad and a Bacon and Bleu Potato Salad, which can be found online, as well as a free downloadable recipe book.
Salad blends and kits are available in the refrigerated produce department with a suggested retail price of $3.69.
For more information, visit freshexpress.com.
