Oakland, California-based Häagen-Dazs ice cream, with the help of singer and actress Leslie Grace, has announced the nationwide availability of its new City Sweets collection.
City Sweets is a new collection of flavors inspired by recognizable street food desserts. From street vendor pretzels and crispy churros to waffles and New York’s classic black and white cookies, the new collection brings together Häagen-Dazs famous flavors with on-the-go eats.
Each bite of City Sweets adds a twist to one of Häagen-Dazs beloved flavors. Whether you are scooping into pretzel pieces, churros with caramel, cake swirled with berry sauce or cookie chunks with chocolate frosting, the new inclusions are well balanced allowing you to indulge in a new ice cream experience.
“Growing up in the Bronx, I enjoyed many of the street food treats featured in City Sweets,” Grace said. “As someone who was raised by hard-working immigrant parents and was encouraged to pursue my dreams and passions, I share the Häagen-Dazs ambition to shine a light on inspiring creators and am so excited to launch City Sweets as part of the second year of #ThatsDazs.”
Häagen-Dazs is continuing to build momentum around the #ThatsDazs campaign, which launched last year to elevate a new generation of diverse tastemakers and creators. The brand enlisted the talents of Brooklyn-based artist Jade Purple Brown to design the City Sweets packaging with her distinctive and colorful creations.
“Jade’s smooth, swirling shapes and bold style capture the playful, vibrant spirit of the new Häagen-Dazs City Sweets collection,” said Elizabell Marquez, CMO at Dreyer’s Grand Ice Cream. “Inspired by the creativity of Häagen-Dazs founding tastemakers, who emigrated from Poland to the Bronx, we are continuing our work to uplift new voices and showcase diverse creators. We were inspired by Jade’s work as a #ThatsDazs tastemaker in 2021 and immediately thought of her when considering who should design the City Sweets packaging.”
Häagen-Dazs will also continue to uplift marginalized creative communities in 2022 as part of the company’s $1.5 million commitment that began last year. In 2021, Häagen-Dazs donated $500,000 to groups including Hillman Grad Mentorship Lab, Allies in Arts, La Cocina, She Is The Music and The Council of Fashion Designers of America and will be donating $500,000 this year to organizations such as Hot Bread Kitchen, a nonprofit that supports women of color and immigrant women in New York City’s food industry, and The Tank, a NYC-based nonprofit organization that supports emerging performing artists.
The Häagen-Dazs City Sweets collection is available in five flavors (Dulce de Leche Churro, Coffee Chocolate Brownie, Chocolate Peanut Butter Pretzel, Summer Berry Cake Pop, Black & White Cookie) and as snack bars in three flavors (Dulce de Leche Churro, Chocolate Peanut Butter Pretzel, Summer Berry Waffle). The City Sweets collection is available nationwide with a suggested retail price of $6.49 for 14-oz. containers and $5.49 for cartons of three bars.
For more information on Häagen-Dazs, visit haagendazs.us.
