K2 Ventures, a Boston, Massachusetts-based startup that launched a new snack brand called Brave Good Kind last year, has announced that its Tender Chicken Bars will be distributed at more than 250 Walmart locations nationwide.
Launched online in spring 2021, Brave Good Kind says it is on a mission to reimagine healthy on-the-go snacking and designed especially for women and kids. With flavors like original, teriyaki and hot honey, Brave Good Kind Tender Chicken Bars are made with real ingredients like antibiotic-free chicken and spices. The company says the bars are all-natural, a good source of protein, gluten-free and contain no MSG or added nitrates.
“We’re ecstatic to introduce Brave Good Kind Tender Chicken Bites to Walmart shoppers,” said Prabal Chaudhri, president and founder of K2 Ventures. “Walmart’s core values of service to customers, respect, integrity and excellence perfectly align with Brave Good Kind’s uplifting vision to responsibly nourish the world with sustained positive energy.
“Through this partnership, we’re excited to offer a better snacking experience to consumers. From parents yearning for better-for-you, delicious snacks for their children to working professionals who want a filling mid-day snack, and everyone in between, these are perfect bites of positivity that provide clean and sustained energy – without spikes, dips or crashes.”
Within the snack category, the dried meat segment has grown 12.9 percent in the past year, according to a recent TMR survey, and is projected to reach $14.5 billion globally by the end of 2029. Millennial consumers are driving the rise in popularity of protein snacks and expect better from the products they choose to purchase. Millennials make up nearly 20 percent of the Walmart customer base, according to Query Sprout, and Brave Good Kind is focused on these Millennial consumers and their aspirations for tender, leaner and carbon-light protein snacks.
“After nearly a year of research, we recognized an unmet need for a jerky that is tender and easy to eat, particularly for women who felt left out by the existing brands in the category that skew masculine with tough, beefy and chewy jerkies,” Chaudhri said.
“Brave Good Kind was born to address this unmet need. Not only did we create the most tender jerky available, we’re also the only brand that is focused on using chicken, which is a leaner and environmentally more sustainable protein than beef.”
BGK Tender Chicken Bites have 9-10g of protein and 80 calories per serving. Compared to other snacks, Brave Good Kind Tender Chicken Bites have 65 percent less fat than standard potato chips and 30-40 percent less sugar than standard granola bars.
At Walmart, they will be available in two flavors: Original and Hot Honey and will retail for $6.46 per pouch. Brave Good Kind Tender Chicken Bars are also available for purchase on Amazon, the Brave Good Kind website, Sprouts Farmers Market and other regional retailers.
To learn more about Brave Good Kind, visit chickenbites.com.
Brave Good Kind recently expanded its distribution to Sprouts Farmers Market. To read the full story from The Shelby Report, click here.
