Greenwood Village, Colorado-based 505 Southwestern, a Hatch Valley flamed-roasted green chile brand, has announced that its premium products, including its flagship jarred Flame Roasted Green Chile product, will be sold in Walmart stores in the U.S.
Rolling out over the next several months, consumers served by all 4,461 Walmart locations across the country will be able to purchase 505SW at their local store, as well as online.
The company attributes this growth to increased consumer demand. In addition, the company said its recent investments in its five manufacturing and distribution sites across New Mexico and Colorado have allowed 505SW to be a reliable supplier to its customers even as global supply chains have been disrupted.
“It has been our long-standing goal to bring the flavor of Hatch Valley, flame-roasted green chile to consumers in all corners of the country, and this expansion with Walmart is a critical step in this mission,” said Rob Holland, executive chairman for Flagship Food Group, parent of 505 Southwestern.
“We’ve made some strategic decisions over the past few years to invest heavily in our manufacturing capacity and distribution network, and that has allowed us to better serve our customers and keep up with growing demand.”
Several other 505SW products will be available in many Walmart stores around the country, including the brand’s lineup of green chile sauces, salsa and other products all made with Hatch Valley green chile.
“Discerning consumers know us as ‘the’ premium green chile proudly sold in a glass jar, not a can,” said Sam Carson, the brand’s president. “For 25 years, customers prefer the freshness and quality of our flame-roasted green chile and have chosen our product over the competition.”
In addition to Walmart stores, 505SW can be found at many major grocers, club stores and on-line retailers across the U.S.
The brand’s core lineup of shelf stable New Mexico salsas, sauces and flame-roasted green chile is currently sold from London to Los Angeles. The brand’s portfolio also includes queso as well as frozen stews and diced green chile.
505 Southwestern has a commitment to giving back and formed the 505 Southwestern-New Mexico True Scholars program in conjunction with New Mexico to support a future generation of farmers through its scholarship program.
For more information, visit 505southwestern.com.
