Hanover, Pennsylvania-based Utz Brands has partnered with Grillo’s Pickles to launch Grillo’s & Utz Dill Pickle flavored potato chips. The limited edition chip is their first collaboration.
“I would eat Utz chips and a Grillo’s spear while working the pickle cart so to have two of the best snacks available collaborate is a dream come true,” said Eddie Andre, Grillo’s director of brand experience. “The thing about Grillo’s and Utz is that you can’t just have one – they’re way too good. I know when Grillo’s fans and pickle lovers alike try this chip they’re going to go wild for it, and I have no doubt Utz fans will too.”
The Utz & Grillo’s Classic Dill Pickle flavored potato chips are available in retailers for a limited-time. They are available in 2.625-ounce On-the-Go and 7.75-ounce Take-Home sizes and come with suggested retail prices of $2.19 and $4.29.
“We are excited to work with Grillo’s Pickles,” said Bill Blubaugh, SVP of marketing and communications for Utz Brands Inc. “As we work to bring innovation and excitement to our brand fans, our new Utz & Grillo’s Classic Dill Pickle flavored potato chips will deliver with big and bold flavor. They are crispy, crunchy, and delicious – fans will love them.”
The company manufactures a portfolio of snacks through brands including Utz, On The Border Chips & Dips, Golden Flake, Zapp’s, Good Health, Boulder Canyon, Hawaiian Brand, and TORTIYAHS!, among others. Its products are distributed nationally through grocery, mass merchandisers, club, convenience, drug and other channels. The company operates 17 facilities in Alabama, Arizona, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Nevada, North Carolina, Pennsylvania and Washington.
For more information, visit utzsnacks.com.
