Bakersfield, California-based Bolthouse Farms has launched its new, reformulated dressings line, offering consumers richer, creamier dressings.
With enhanced versions of its ranch, blue cheese and caesar dressings, Bolthouse Farms reformulated these dressings with the following in mind:
- Taste as No. 1 – According to the International Food Information Council’s 2021 Food and Healthy Survey, 82 percent of Americans consider taste as the top purchase driver for food and snack options, with healthfulness and price rounding out the top three.
- Marginally higher calories are okay in favor of nutritious indulgence – Consumers’ relationship with food is changing as nutrition/wellness and taste/indulgence become interdependent. According to Bolthouse Farms’ focus groups, consumers expressed that “taste matters more than anything else” and “calories can be a little higher, as long as it still falls within my points program.”
- Healthier alternatives are top of mind – The newly reformulated Bolthouse Farms dressings join the rest of the brand’s dressings portfolio as yogurt-based options, providing consumers with a better alternative to mayo-based dressings. Yogurt helps reduce calories and delivers creamy texture across the dressing line.
- Transparency and clean ingredients are a must – According to the International Food Information Council (IFIC) survey, 63 percent of adults say the ingredients in a food or beverage influence what goes in their shopping carts. The reformulated Bolthouse Farms dressings include easy-to-understand, recognizable ingredients for greater transparency, with no artificial preservatives or flavors.
“Bolthouse Farms believes in the power of delicious, healthier eating,” said Amy Shoemaker, marketing director at Bolthouse Farms. “Our newly reformulated, creamy dressings include more buttermilk, ranch flavor and blue cheese crumbles, as well as thicker pourability. With cleaner ingredients and a yogurt base for fewer calories, the reformulated dressings allow our consumers to lead a healthier lifestyle without sacrificing the joy of yummy meals.”
Bolthouse Farms dressings are offered in 22-ounce sizes, and all three reformulated flavors are offered in 12-ounce sizes. These reformulated dressings align with its mission to deliver “better for you” snack and meal options.
For more information, visit bolthouse.com.
