Austin, Texas-based Vital Farms has introduced its True Blues, a specialty carton of pasture-raised heirloom blue eggs, available at select regional Whole Foods Market locations. True Blues is a “Certified Humane” dozen of blue shell eggs.
“People are looking for new ways to bring novelty to their every day and eggs as a cooking staple are no exception,” said Heather Mace, director of brand management, Vital Farms. “We hope these festive pastel blue eggs spark excitement in our community, whether they are hard-boiled for Easter brunches and egg hunts, or simply used to brighten up a weekday breakfast.”
The company’s True Blues eggs are produced by heirloom breeds of hens, including Azur hens, that generate a pigment that causes them to naturally lay blue eggs. These hens are pasture-raised by family farmers who give them year-round outdoor access, at least 108 square feet of pasture to roam and forage and maintain land that is free of herbicides or pesticides.
True Blues eggs are available at Whole Foods Market locations in the retailer’s Southern California, Southern Nevada, Arizona, New York, New Jersey and Western Connecticut stores with expansion to follow. The new item is the latest shell egg line extension from Vital Farms, joining the company’s current portfolio of pasture-raised conventional, organic and non-GMO shell eggs.
For more information about Vital Farms True Blues, visit vitalfarms.com/true-blues.
Vital Farms, a Certified B Corporation, offers a range of ethically produced foods nationwide. Started on a single farm in 2007, the company is a national consumer brand that works with over 275 family farms. Vital Farms’ products, including shell eggs, butter, hard-boiled eggs, ghee and liquid whole eggs, are sold in over 20,900 stores nationwide. Vital Farms pasture-raised eggs can also be found on menus at foodservice operators across the country.
To learn more about the company, visit vitalfarms.com.
