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Hormel Square Table Entrees Redesigns Packaging For Customer Appeal

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Austin, Minnesota-based Hormel has redesigned its packaging to highlight consumer relevant product benefits and improved appetite appeal, under the Hormel Square Table entrees brand.

Entrees and sides are among the fastest growing refrigerated food categories, as consumers look to make home cooking more convenient. 

“Over the last two years, we’ve seen a dramatic increase in consumers looking for meals that are ready in 30 minutes or less and are perfect for eating occasions at home,” said Daniel Collier, brand manager of Hormel Square Table entrees.

“Our Hormel Square Table entrees deliver the nutritional benefits consumers are looking for and feature no preservatives, no artificial colors or flavors and no artificial ingredients. These quick and easy comfort meals help consumers spend less time in the kitchen and more time around the table with their families. In addition, we have added our memorable new Hormel Square Table entrees brand to improve consumer recall and recognition in store.”

Hormel Square Table entrees are available in eight varieties. There is a 15 oz. package ideal for up to three people and 24 oz. package for five people. New Hormel Square Table entrees will retail for $6.99-$12.99 and are available at Walmart and local grocery stores nationwide.

For more information on the Hormel Square Table entrees, visit hormel.com/Brands/Refrigerated-Entrees.

Hormel Foods Corp. is a global branded food company with over $11 billion in annual revenues across 75 countries worldwide. The company is a member of the S&P 500 Index and the S&P 500 Dividend Aristocrats, was named on the “Global 2000 World’s Best Employers” list by Forbes magazine for three years, is one of Fortune magazine’s most admired companies, has appeared on Corporate Responsibility Magazine’s “The 100 Best Corporate Citizens” list for the 12 years and has received numerous other awards and accolades for its corporate responsibility and community service efforts.

For more information, visit hormelfoods.com.

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