Greenwood, South Carolina-based Carolina Pride has unveiled a new logo and visual identity, along with new packaging for its Carolina Pride Meats brand.
Carolina Pride’s new branding provides a more contemporary look for the brand, while continuing to honor a 100-plus year heritage.
The new look will incorporate the redesigned logo and visual identity across print and digital collateral, including its website and packaging, which will appear on grocery store shelves this spring. The new packaging highlights key product attributes and enables consumers to identify product information, cooking instructions and nutritional information more easily.
“For more than 100 years our team in Greenwood has been committed to providing great food at a good value. In a rapidly changing world, our values of hospitality, quality, and family, don’t change, which is why we continue to resonate with a growing number loyal customers, who consider our brand an important family tradition,” said David Wiggins, CEO of Carolina Pride.
Founded in 1920, Carolina Pride supplies to distributors, restaurants, and retailers with high-quality, smoked meats, sausages, hot dogs and lunch meats. Products include original, thick-sliced, and lower sodium bacon, sliced four-by-six hams and turkey breasts, smoked sausage, cocktail smoked sausage and breakfast sausage, in addition to sandwich-ready lunch meats and bologna.
For more information, visit carolinapride.com.
