New York-based Rip Van and its flagship product, the Rip Van Wafel, will now be carried in all 1,100 Food Lion stores across 10 Southeastern and Mid-Atlantic states.
“Being invited to be part of the Food Lion family is an achievement that we are extremely proud of,” said Jim Low, president of Rip Van.
“Our brand’s commitment to healthy, convenient, low-sugar and delicious snacking dovetails perfectly with Food Lion’s legacy of serving its communities with a full shop grocery experience. We are thrilled to be part of the Food Lion family as we continue our aggressive retail expansion.”
Its multipacks will be available at all Food Lion stores in Snickerdoodle, Dutch Caramel and Vanilla flavors.
Rip Van first began as a collaboration between founders Rip Pruisken and Marco De Leon, who initially launched the healthy snack brand out of their college dorm room. The company’s signature product, the Rip Van Wafel, is now sold at Whole Foods, Albertsons, Costco, Sprouts, Meijer, Starbucks and Cumberland Farms.
In 2021, Rip Van Wafers were added to the product line and the company intends to continue expanding its offerings in 2022.
To learn more, visit ripvan.com.
The company recently partnered with Crossmark to fuel convenience store expansions. To read the full story from The Shelby Report, click here.
