Chicago-based Fresh Street is re-thinking the way people shop for groceries through the launch of its integrated online platform.
Available via mobile app and desktop starting March 18, Fresh Street will offer more than 4,000 SKUs, including national and local favorites, for pickup within 30 minutes of order at its 6191 N. Lincoln Ave. location. By focusing solely on the online grocery shopper, the platform promises users no substitutions, no hidden or extra fees and a focused assortment that enables users to avoid an in-person trip to the grocery store.
“My family and I have experienced the frustrations and inconveniences that plague current online grocery options,” said Mike Sayles, CEO of Fresh Street. “We started Fresh Street by thinking through these problems with a blank sheet of paper and a focus on providing the best possible experience for the online grocery shopper. This enables us to offer competitive prices, brands that families know and love, an easy-to-use website/app and a convenient pickup experience.”
Fresh Street’s grand opening includes a reception with local vendors and partners, including the city of Chicago.
“Chicago is the No. 1 city for food innovation and logistics in the country; both sectors are strong drivers of our city’s economic recovery, job growth and neighborhood expansion,” said Michael Fassnacht, president and CEO of World Business Chicago and CMO for the city of Chicago. “In this spirit, we are incredibly pleased to join Fresh Street today for the launch of its online grocery platform in West Rogers Park. We look forward to seeing this new grocery option represent legacy and emerging Chicago food brands as it grows and expands throughout the city and country.”
Fresh Street is the first platform built exclusively for online, click and collect shopping. Fresh Street creates an online shopping experience with optimizations in product availability, quick turnaround times and everyday low prices without any fees.
For more information, visit freshstreet.com.
