The Miami Beach City Commission voted on March 9 to approve a 10-year nonalcoholic pouring rights agreement with PepsiCo Beverages North America, a division of PepsiCo. The agreement stipulates the beverage company must provide packaged water and soda in aluminum packaging and is worth $2.3 million in cash and in-kind.
“I am proud that our city used its brand and purchasing power to advance this environmental goal,” said Dan Gelber, mayor of Miami Beach, Florida. “PBNA clearly understands the importance of our PlasticFreeMB initiatives, and we look forward to a successful partnership over the next decade.”
Plastics are permitted for sports drinks and a few other categories where plastic-free alternatives were not yet available in sufficient quantities. Both the City of Miami Beach and PBNA has agreed to look at all future possibilities for plastic-free categories.
The pouring rights agreement, negotiated on behalf of the City of Miami Beach by the Oak View Group, applies to city buildings, including the Miami Beach Convention Center, Flamingo Park Tennis and Aquatics Center, the Scott Rakow Youth Center as well as beachfront concessions.
“We are grateful that the City of Miami Beach shares our commitment toward a sustainable future,” said Paul Mihovilovic, VP of foodservice, PBNA South Division. “As part of our recently launched pep+ initiative, we have set ambitious transformative goals within our company to reduce our plastic use and create recyclable, compostable and biodegradable options for our consumers. We are placing sustainability at the heart of our business, and we hope to inspire positive change for the planet and people.”
This agreement will replace a previous agreement with Coca-Cola, which expired on Dec. 31, 2021.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo’s product portfolio includes a wide range of foods and beverages, including many brands that generate more than $1 billion each in estimated annual retail sales. PepsiCo brands include Pepsi, Mountain Dew, SodaStream, Starbucks, Gatorade, Bubly Sparkling Water, as well as partner brands Proud Source Water, Dr Pepper, Crush, Tropicana and Naked.
For more information, visit pepsico.com.
