Fremont, California-based Weee! has teamed up with Disney and Pixar to create three recipes inspired by the movie “Turning Red.”
Additionally, Weee!’s Chief Creative Officer, Jon M. Chu, sat down with the movie’s director, Domee Shi, to talk about her favorite foods from childhood, what she eats when she’s stressed, and her journey as a director. She is the first woman of color to win the Academy Award for Best Animated Short Film for her Pixar short “Bao,” and is now directing “Turning Red,” her debut feature film.
To learn more about Domee Shi’s personal story and inspiration, Jon M. Chu, an acclaimed filmmaker himself (“Crazy Rich Asians” and “In the Heights”), visit with her about her favorite foods and snacks in an interview that’s available on Weee!’s YouTube channel, as well as live on Weee!’s app.
To give fans an opportunity to recreate the meals from “Turning Red” in their own homes, Weee! collaborated with Pixar to create three recipes inspired by the movie: Meilin Lee Smiley-Face Congee, Mom’s After School Bao and Dad’s Famous Stir-Fry. Fans who want to try these recipes can purchase all needed ingredients directly from Weee!.
“Weee! is thrilled to team up with Pixar to celebrate ‘Turning Red,’ said Jon M. Chu, chief creative officer at Weee!. “It is exciting to see Asian food and culture represented in such a creative and inspiring way. We are happy to be able to bring the experience off the screen and into people’s homes through heart-warming recipes and the inspiring interview with director Domee Shi, the first Asian woman to direct a Pixar movie. We believe in the power of telling stories around how people share food, celebrate traditions, and experience culture and appreciate the opportunity to work with others that share that passion such as Pixar.”
Weee! is a leading Asian and Hispanic e-grocer in the U.S., delivering more than 10,000 locally sourced and hard-to-find goods from around the globe. Since its inception, Weee! has received $835 million plus in funding from Arena Holdings, Blackstone, DST Global,Goodwater Capital, Greystone Capital, iFly.vc, Lightspeed Ventures, SoftBank Vision Fund 2, Tiger Global, VMG and XVC.
For more information, visit sayweee.com/en.
