New York-based Dot Foods Inc. has acquired Morsum, a food industry data and AI platform technology company.
Since its founding by Ted D’Cruz-Young in 2012, Morsum has built a food operating system that improves profitability across a wide range of food service scenarios. With a suite of data-integrated products supporting CRM, labor, inventory and purchasing management, Morsum improves day-to-day efficiency, operational simplicity and cost control.
“We’re thrilled to welcome Morsum into the Dot Foods family,” said Joe Tracy, CEO. “Dot is committed to continuously building on our mission to significantly contribute to the success of our business partners. Morsum’s innovative products and extraordinary data capabilities will be key in helping us facilitate success for everyone in the food ecosystem using technology.”
Morsum has spent 10 years working to bridge data gaps that cause unnecessary food and labor costs for everyone involved in the food ecosystem. Morsum’s expertise in mapping food data helps automate key decisions, enrich product data to aid customers in making more informed buying decisions and minimize non-core activity. This will facilitate a greater focus on customer-valued activity. Dot’s industry relationships will expand access to Morsum’s capabilities.
“Making life easier and more rewarding for food service establishments has always been our singular pursuit,” said D’Cruz-Young, Morsum CEO. “Dot’s unique position in the market and evolved understanding on the role and value of data made the decision to join the Dot family of businesses easy. With Dot’s clear-eyed and disciplined approach, I know that we will deliver tremendous value for distributor partners, their food service customers and Dot’s suppliers. We’re really excited.”
Dot Foods Inc. carries 133,000 products from 1,000 food industry manufacturers, making it the largest food industry redistributor in North America. Through Dot Transportation Inc., an affiliate of Dot Foods, the company distributes foodservice, convenience, retail and vending products to distributors in all 50 states and more than 55 countries.
Dot Foods operates 12 U.S. distribution centers which are located in Arizona, California, Delaware, Georgia, Idaho, Illinois, Indiana, Maryland, New York, Oklahoma and Tennessee.
For information, visit DotFoods.com.
