Bethesda, Maryland-based Eat the Change has announced the launch of Cosmic Carrot Chews, a vegetable snack for kids.
The company was started by Seth Goldman, co-founder of Honest Tea and chair of the board of Beyond Meat, and co-founder of PLNT Burger and celebrity chef, Spike Mendelsohn,
“Our new Cosmic Carrot Chews are a tasty snack that’s both planet-friendly and a healthier alternative to the ‘fruit snack’ category,” said Goldman. “They will be a lunchbox treat that parents will choose for their nutritional profile and kids will embrace because they are fun and delicious.”
The vegetable-based snack is available in three varieties: Sour Cherry Berry Blast Off, Orange Mango Moonbeam and Apple Cinnamon Asteroid. Made with just four simple ingredients, primarily organic carrots and organic fruit juice, Cosmic Carrot Chews is certified vegan, USDA organic and OU Kosher.
Each pounch contains 60 calories and one serving of carrots.
“The carrot chews are a result of being creative in the kitchen with innovation to avoid waste,” said Mendelsohn. “I was doing R&D for a carrot chip product and was sent the wrong type of carrots. Instead of letting the food go to waste, I marinated and dehydrated them anyway, which yielded a chewy texture versus a chip. When I brought the carrot chews home for my son to taste, he loved them. That’s when I knew we were onto something great.”
The carrots are gently-cooked, marinated in organic fruit juice and natural flavors, and then dehydrated to create a chewy texture. The dehydration process makes the carrots more nutrient dense in comparison to their natural, raw state.
The cosmic-themed packaging is reflective of the Eat the Change tagline “Snack to the Future” with carrots illustrated as rocket ships. The product is both innovative, futuristic and better for kids. The packaging includes rhymes, fun quotes and riddles on both the individual pouches and outer cartons.
Eat the Change products do not contain any of the top eight allergens as an ingredient, including: milk, eggs, fish, shellfish, tree nuts, peanuts, wheat or soy. The SRP is $4.49 per package and the product is available at hundreds of stores around the country, including Whole Foods Mid-Atlantic, MOM’s Organic Market, Erewhon and Hy-Vee.
For more information about Eat the Change, visit eatthechange.com.
