Sandpoint, Idaho-based Litehouse Inc., an employee-owned company, has announced the appointment of Paul Hemingway as VP of marketing and the promotion of Brad Horn to SVP of sales and marketing.
The duo will collaborate with executives across the company to build on the leadership position of the Litehouse brand and drive retail growth for its growing portfolio of emerging brands.
“The acquisition of brands like Sky Valley and Veggiecraft Farms, coupled with the continued impacts of the pandemic, have created new opportunities for us to shake-up our approach to retailer support and consumer engagement,” said Kelly Prior, president and CEO of Litehouse Inc.
“In their respective roles, Brad and Paul will focus on implementing new strategies and tactics that further synergize sales and marketing efforts company wide, while also supporting our multi-brand strategy and positioning and delivering on our employee-owner value proposition.”
Hemingway brings 20 years of brand marketing experience at consumer food companies, like J.M. Smucker Co., Coca-Cola and Wendy’s, as well as eegee’s, Abbott Laboratories and Kimberly-Clark.
During his time at J.M. Smucker Co. and Coca-Cola, he established long-term innovation plans to achieve revenue objectives, oversaw brand launches, including brand strategy, commercialization, retail sell-in and advertising, led commercialization and marketing plans for new offerings and managed strategic business relationships.
In his new role as VP of marketing, he will focus on driving growth for retailers by progressing brands like Litehouse, Veggiecraft Farms and Sky Valley.
Horn joined Litehouse in 2020 as VP of retail sales, leading and overseeing the retail sales team. In his new position as SVP of sales and marketing, he will focus on aligning sales and marketing efforts to best support Litehouse Inc. strategy, innovation and product development, as well as channel and digital growth, including e-commerce, club and value added.
Litehouse Inc. is a leader in refrigerated salad dressings, dips, sauces, cheese and other consumer packaged goods. Its brands include Litehouse, Green Garden, Organicville, Sky Valley and Veggiecraft Farms, with products available through general retail, e-commerce, foodservice, deli, member stores and value-added goods, including meal and salad kits.
For more information, visit litehousefoods.com.
