Last updated on September 13th, 2022
Ithaca, New York-based Rosie has launched its first retailer-branded mobile app for independent grocers.
The first retailers to launch on the Apple and Google Play stores with their branded app are Crop’s Fresh Marketplace, a single store operator located in Pennsylvania, and Gerrity’s Supermarkets, located in Pennsylvania with nine locations.
Rosie is on pace to launch 75 more grocery stores by the end of first quarter with its new white label mobile app solution.
“We couldn’t be more thrilled to extend the Crop’s experience and brand to mobile shoppers with Rosie’s help,” said Chad Cropper, director of operations at Crop’s. “Our customers love the convenience of shopping from their phone, and now we can offer our signature experience in a way that’s familiar to them.”
Rosie’s retailer-branded apps are built with independent grocers in mind, designed to be operated and managed by local grocers. This allows independent retailers to maintain control over their brand across the omni-channel shopping experience for in-store, desktop and mobile.
“We’ve found over 50 percent of customers shopping on Rosie e-commerce sites do so on mobile, and conversion rates are three times higher than on desktop,” said Dave Makar, Rosie’s chief customer officer. “We believe it’s time for retailers to embrace their very own on-the-go option for their shoppers, and Rosie is giving them the tools they need to fully own e-commerce while putting their brand front and center.”
These retailer-branded mobile apps will allow independent retailers to:
- Offer their customers an app in familiar branding without requiring a background in app development or coding;
- Reach customers with mobile marketing tools and digital merchandising; and
- Integrate current partnership systems, including POS, loyalty and e-commerce.
“Retailer-branded mobile apps will pave the way for Rosie to establish itself as the digital front-end of grocery. Our products are open to independent retailers who want to run the digital side of their business effectively on modern tech. Now Rosie is solving these retailer’s mobile needs and giving them the competitive edge they require,” stated Nick Nickitas, founder and CEO of Rosie.
Early in 2021, Rosie completed a $10 million round of Series A funding, enabling the team to introduce new tools to enhance the shopper and retailer experience; launch new products to provide a seamless omnichannel journey for shoppers at home, in-store or on-the-go; further invest in monetization opportunities to increase retailer profitability; and recruit the best and brightest talent to accelerate product development.
Rosie serves as the preferred e-commerce partner to wholesalers including Associated Food Stores, Associated Grocers Inc., Associated Wholesale Grocers, Bozzuto’s, C&S Wholesale Grocers and Piggly Wiggly Alabama Distributing Company.
For more information, visit rosieapp.com
Rosie recently announced the company will enable independent retailers to accept SNAP payments online. To read the full story, click here.
