San Diego, California-based Chicken of the Sea Frozen Foods has announced that it’s Crispy Stuffed Shrimp Creamy Garlic and Spinach has earned a spot on BrandSpark’s “Best New Products Awards” list as a winner in the food and beverage category for frozen shrimp.
“Best New Product Awards” surveyed consumers to determine which new products in 2022 they not only tried and liked, but also intend to purchase again. As part of the 2022 survey, it was uncovered that 8 in 10 shoppers agree that taste is the most important factor.
More than 11,000 Americans participated in the national survey to pick the 61 winning products. BrandSpark seeks out consumers of these products, who voted on the brand’s appeal, the consumer’s repurchase intent and its product superiority – the gold standard methodology.
Brandspark partnered again with Newsweek to help drive awareness of the award-winning products. The partnership will include features of the winners in Newsweek’s print and digital publications, targeted communications to readers and high-value advertising opportunities for brands anchored by editorial content. Winners will also be featured on ShopperArmy.com – an engaged community of shoppers who try and review products, along with other media opportunities.
“There are so many new products launched each year, and consumers want to know which ones are really the best and worth purchasing,” said Robert Levy, president of BrandSpark International.
“It is increasingly difficult for brands to break through the clutter and stand out. Seven in 10 Americans rely on the recommendations of other consumers to choose which products to buy. This is where the ‘Best New Product Awards’ program comes in: it helps products stand out from competition and brands gain an edge in the market by leveraging their win across various channels including traditional, digital and e-commerce.”
For more information about the winners, visit newsweek.com.
Chicken of the Sea also introduced the new premium line, Wild Catch. To read the full story, click here.
