Chicago-based Mondelēz International is spotlighting its strategy for the Asia Pacific, Middle East and Africa regions Feb. 22-25 at the 2022 Consumer Analyst Group of New York Conference.
Dirk Van de Put, chairman and CEO, and Maurizio Brusadelli, EVP and president of AMEA, will detail the growth opportunities in this large and diverse region, as well as key strategic initiatives designed to advance sustainable growth and create shareholder value.
“Our performance in the AMEA region provides a strong example of Mondelēz International’s virtuous cycle in action,” Van de Put said. “We have become the No. 1 packaged snacks company in the region as a result of a focused reinvestment strategy enabling consistent, volume-driven organic revenue growth, strong profitability and increased share gains over several years. We see significant opportunities ahead, and we are excited about our long-term growth prospects in the region.”
Unique portfolio of iconic global brands and local jewels
Mondelēz International offers market-leading brands in key geographies that drive its success in the region. Ninety percent of AMEA revenue comes from focus brands, including two $1 billion global brands in Oreo and Cadbury Dairy Milk, as well as 11 brands with revenues of more than $100 million, including local jewels such as Bournvita and Kinh Do.
The company’s long history in the region – combined with its local-first strategy, robust supply chain, sophisticated route-to-market infrastructure and high levels of investment – represent key competitive advantages. The AMEA region has delivered robust growth, averaging mid-single digits over the past three years, underpinned by strong volume growth, healthy pricing and continued productivity gains.
“With operations in 27 countries and sales in more than 70 markets, Mondelēz International is a clear leader in packaged snacks in AMEA, and we are continuing to gain share,” Brusadelli said. “Our unique combination of strong positions across key markets, a proven track record and sustainable competitive advantage give us great confidence in our ability to accelerate growth in AMEA for many years to come. Additionally, the resilience shown by our team during the last few years showcases our winning culture and our ability to manage through volatility.”
Significant long-term growth prospects in AMEA
At the conference, Brusadelli will outline the company’s AMEA strategy, providing further detail on its plans to accelerate revenue and share gains in the region by prioritizing:
- Increasing brand penetration and expanding the portfolio in core snacking categories of chocolate and biscuits;
- Growing distribution and channel exposure; and
- Entering white spaces and adjacencies.
The presentation and accompanying slides of the webcast is available here.
For more information, visit mondelezinternational.com.
Mondelēz International recently named an new EVP and president, North America. To read the full story from The Shelby Report, click here.
