Santa Paula, California-based Calavo Growers Inc., a global leader in the avocado and value-added fresh food industries, has announced the promotion of Gordon Breschini to director of national sales for the Calavo Fresh team, and the retirement of industry veteran, Bob Collier.
Breschini, who has been with the company since 2008, most recently as senior account manager, will lead the national fresh sales team. In this role, he will be targeting volume growth, managing U.S. avocado-customer relations by working with fresh directors and account managers and working to establish avocado pricing strategies that drive profits for the company and customers. Breschini will report to Rob Wedin, EVP of sales, in his new role.
The company also recognizes the retirement of Bob Collier, following a 30-plus year career in avocados, including 16 years of tenure at Calavo, most recently serving as VP of sales for the company.
“Calavo is fortunate to have dedicated leaders like Gordon to support the growth of our fresh sales team,” stated Wedin. “We look to his experience with our company and in the industry to help grow our avocado and other fresh sales. Calavo would also like to thank Bob for his leadership within our company and wish him well in his retirement.”
Calavo Growers Inc.’s fresh segment procures and markets fresh avocados and select other fresh produce, including tomatoes and papayas. The Renaissance Food Group segment creates, markets and distributes a portfolio of healthy, fresh foods, including fresh-cut fruit, fresh-cut vegetables and prepared foods. The foods segment manufactures and distributes guacamole and salsa.
Founded in 1924, Calavo’s fresh food products are sold under the Calavo brand name as well as Garden Highway, Chef Essentials and several private label and store brands.
For more information, visit calavo.com.
