Irving, Texas-based Avocados From Mexico has released its official 30-second Big Game teaser featuring comedian and avocado-lover Andy Richter.
The teaser features Richter dressed in an ensemble inspired by ancient Roman times, psyching himself up to play the role of a lifetime: Caesar. The full ad will be revealed during the first quarter.
“When I found out Avocados From Mexico wanted to cast me for the ad, I thought, you have guac to be kidding me, I’m in,” said Richter. “Avocados are always good and when you ‘Addvocados’ to Roman times, plus throw in a legend like Caesar, it’s sure to be a good time.”
AFM teamed up with Austin-based agency, GSD&M, to concept and produce the ad. This ad will mark the brand’s seventh Big Game appearance.
For the first time, AFM’s Big Game presence will kick off the brand campaign that will continue throughout the year. The new creative platform “Addvocados” is inspired by American’s love for avocados, and the fruit’s ability to make everyday things even better. The platform is part of AFM’s #AlwaysGood brand campaign – as there are few other foods that can combine great taste, nutrition and fun times like avocados do.
“AFM is intrinsically an innovative brand that has been and always will be pushing boundaries across all marketing territories, whether it’s branding, content creation or data,” said Ivonne Kinser, VP of marketing and innovation for AFM. “The ‘Addvocados’ platform is our strongest yet. It’s funny, impactful and designed to drive results and connection in a way that will ensure our brand is impossible to miss during the Big Game and beyond.”
Multichannel Impact
The release of the teaser is just one part of a highly integrated, multichannel campaign designed to drive the brand’s sales. The campaign will run for the entire year and will feature events in different categories, such as:
- Shopper: While fans are stocking up on avocados to gear up for game day, they can enter for a chance to win a $100,000 smart home makeover via QR codes on a record-breaking 106,000 equivalized avocado bins placed in the produce aisles of more than 100 retailers in 42 states.
- Digital: Hosted by football legend Drew Brees, AFM’s House of Goodness gives website visitors a look into the #AlwaysGood world of avocados. The virtual home features several unique experiences that consumers can navigate through, including taking a selfie with Brees, discovering new guacamole recipes and purchasing avocados.
- Social: The AFM #AlwaysGood Digital Countdown kicks off Feb. 6. Each day leading up to gameday, AFM will engage different social communities to spread goodness for the chance to win prizes. From engaging with TikTok influencers to targeting pup parents and artists to share how avocados are #AlwaysGood, AFM will take over the internet to make it better.
- Pop Up: Fans in New York City can visit a physical extension of the digital experience in AFM’s Store of Goodness from Feb. 8-13. The store will feature the avocado glow apparel collection inspired by the new brand color.
- Foodservice: AFM is partnering with sandwich chain, Which Wich, to give fans a chance to “addvocados”‘ and make their sandwiches even better. During Free Avocado Upgrade Day on Feb. 11, fans can top their sandwiches with fresh avocado for free – a choice that 77 percent of consumers prefer over processed avocado.
For more information, visit avocadosfrommexico.com/big-game.
