KeHE Distributors will expand its distribution of natural and specialty products for Lakeland, Florida-based Publix Supermarkets.
“With a rewarding and longstanding partnership with Publix, we are delighted to increase KeHE’s distribution of natural and specialty items for Publix,” stated Lisa Burke, VP of sales for Publix at KeHE. “This enhanced partnership will allow us to better serve Publix and its customers with innovation and an expanded assortment.”
This expanded distribution will open the distributor’s product assortment portfolio to Publix by providing a wider selection of offerings, particularly in categories of vitamins, supplements and body care. With KeHE’s trend expertise and dedicated support, Publix will be able to better serve its current shoppers utilizing KeHE’s comprehensive assortment.
As one of the largest pure-play distributors focused on natural, organic and specialty products, KeHE is dedicated to supporting Publix’s goal of elevating its product selection to its customers.
KeHE Distributors is a distributor of natural and organic, specialty and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers and other specialty products retailers throughout North America.
With more than 5,500 employee-owners, KeHE, a certified B corporation, drives its mission of serving to make lives better and bringing the next level of goodness throughout all aspects of its operation.
For more information, visit kehe.com and corporate.publix.com.
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