Houston, Texas-based Bayou City Hemp Co., a hemp processing and extraction company, has released its first CBD seltzer under its flagship brand, Mixer Elixir.
The seltzer is a non-alcoholic, zero-calorie and zero-sugar sparkling water. Ranch Water contains 25mg of hemp-derived CBD and is designed as a ready-to-drink beverage or cocktail mixer.
The CBD used in Mixer Elixir’s Ranch Water is a naturally occurring compound found in the hemp plant.
Cannabis beverage sales in the U.S. are expected to hit $421 million in 2021, more than double 2019 figures, and will double again to nearly $1 billion by 2025, according to Brightfield Group, a consumer insights and market intelligence company for cannabis industries.
“There is a fast-emerging trend of ‘sober-curious’ and ‘cannabis-curious’ consumers. It is the perfect time to introduce our very accessible seltzer, infused with our nanoemulsion innovation to make it easier for the body to absorb the CBD and feel the effects faster,” said Ben Meggs, Bayou City Hemp co-founder and CEO.
Mixer Elixir’s fast-acting CBD seltzer is complemented with a citrus-lime and agave taste. The beverage is the first seltzer to launch in a series of cocktail-inspired drinks to be enjoyed as a standalone beverage for any time of the day or as an additive with its complementary spirit.
“Our first partnership with Chris Shepherd helped us better understand the demand for non-alcoholic alternatives from restaurants and how to tailor the flavor notes of our additives to complement cocktails,” Meggs said.
For more information and available locations, visit themixerelixir.com.
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