PLMA’s 2022 “Lunch and Learn” speaker series continues Feb. 24 with a presentation from Kerry about its research on the private label consumer and strategies for new product development.
The live online presentation will be held for one hour at 12:30 p.m. Eastern time and will feature two Kerry executives: Elizabeth Horvath, VP of marketing, and Sarah Miller, marketing insights manager.
Over the last year, Kerry surveyed more than 1,400 United States private label consumers. The research aimed to uncover consumer perceptions and relevance of private label brands across food and beverage categories and to identify product or retailer attributes that were prioritized in each food and beverage category for private label shoppers.
They will reveal Kerry’s private label consumer research identifying two key private label consumer groups: practical traditionalists and adventure seekers. The session will explore the distinct attitudes of each group and strategies for new product development across food and beverage categories. Kerry’s new Online Product Development Simulator interactive tool will also be discussed.
“Our exclusive Lunch and Learn presentation by Kerry will outline store brand food and beverage innovation with taste and nutrition solutions,” said PLMA President Peggy Davies.
This is one of a series of PLMA Lunch and Learn online professional development events planned for 2022. The first was held in January with a presentation from IRI.
To read more about the first Lunch and Learn, click here.
Another session will be held April 28. For Lunch and Learn registration information, contact [email protected]. Registration is free for PLMA members and retailers.
Other upcoming PLMA events:
- “PLMA Global” online private label trade show, March 28-31;
- PLMA’s “World of Private Label” in-person trade show, Amsterdam, May 31-June 1; and
- PLMA’s Private Label Trade Show, Chicago, Nov. 13-15.
The Private Label Manufacturers Association is a non-profit organization founded in 1979 to promote the store brands industry. It is the only trade group of its kind, representing 3,500 member companies in more than 75 countries.
In addition to annual, industry-defining trade shows in Chicago and Amsterdam, PLMA offers its members annual leadership and Washington conferences, executive education and professional development programs, original consumer and market research, as well as digital media platforms, including exclusive news coverage from PLMA Live and the e-Scanner industry newsletter.
