Seattle, Washington-based Talking Rain Beverage Co., the maker of Sparkling Ice beverages, has launched its “Live in Full Flavor” advertising campaign that celebrates all of life’s flavors and reminds consumers to embrace little moments of joy in everyday life.
“The Live in Full Flavor campaign recognizes the importance of embracing life’s everyday moments for all that they’re worth,” said Chris Hall, Talking Rain CEO.
“We hope that our consumers will be encouraged to seek out moments of joy and celebration, no matter how small or large. Similar to Sparkling Ice, life can be that much sweeter with simple flavor and fizz,” he said.
“Our team is so proud of the partnership we have with our clients at Talking Rain, and the Live in Full Flavor campaign is the latest example of the great work our partnership has unlocked,” said Ian Sohn, president and chief client officer of Hawkeye, the agency behind the campaign.
When developing the campaign, the brand conducted qualitative research on the campaign messaging, where consumers shared that Sparkling Ice reminds them to “have fun” and “live life to the fullest” without sacrificing flavor.
As part of the launch of “Live in Full Flavor,” the brand will be supported by an integrated marketing campaign that will feature targeted media placements across numerous channels, including digital display, premium video, paid search, paid social and audio.
Sparkling Ice beverages are made with sparkling water, real fruit flavor, vitamins, antioxidants and naturally sourced colors. Sparkling Ice and Sparkling Ice +Caffeine offer better-for-you beverage options with products available in retailers nationwide.
In 2020, the brand launched a series of campaigns to promote a message of positivity and togetherness across America, including the Cheers to Heroes campaign, honoring everyday heroes, and the Cheers to You Town Beautification Program, celebrating small towns across America through community-driven projects.
Sparkling Ice is the No. 1 selling brand from Talking Rain Beverage Co. Through innovative carbon reduction initiatives, positive social programs and philanthropic support, the Sparkling Ice brand aims to create a lasting impact in the community.
To learn more about Sparkling Ice, visit sparklingice.com.
