San Diego, California-based The Bumble Bee Seafood Co. has appointed Alex Drew to its commercial team as VP of customer development and strategy.
As part of the senior leadership team, he will be responsible for the customer strategy and planning function including business management and demand planning.
Drew brings more than 20 years of CPG experience in retail development, project management and business leadership in the food, beverage and vapor industries.
Most recently, Drew spent four years leading category management and sales operations for JUUL Labs. Drew also spent more than 10 years at Anheuser-Busch InBev in frontline sales, category management, trade marketing, pricing and sales strategy positions for the global brewer and also served in senior sales leadership positions for the Kellogg/Kashi Company.
“In order for our company to remain hyper-focused on meeting aggressive goals, we are bolstering our commercial team leadership,” said Connie Cooper Shepherd, SVP of strategy and business development of The Bumble Bee Seafood Co.
“Alex’s specific experience in gathering, analyzing and communicating data that profitably grows sales and share make him perfect for this newly-created role as we continue to position ourselves as a company that sets high standards for the industry,” she said.
Drew will report to Cooper Shepherd and will be responsible for customer strategy and planning, including defining the objectives to gain profitable market share, executing plans to make those objectives achievable and full management of all customer investment, forecasting, distribution, innovation, pricing, promotion, assortments and tools.
Also reporting to Cooper Shepherd on the newly re-organized senior commercial leadership team are Dan Hofmeister, SVP and general manager of Anova; Laura Chamberlain, SVP of sales; and Jeanine Lewis, VP of brand marketing.
The Bumble Bee Seafood Co. is pursuing its purpose of feeding people’s lives through the power of the ocean. The 120-year-old fishing company is committed to connect the world to the ocean by re-defining sourcing, producing and enjoying products from and inspired by the ocean.
Bumble Bee’s full line of seafood and specialty protein products are marketed in the U.S., Canada and more than 50 markets globally under brands including Bumble Bee, Anova, Brunswick, Clover Leaf, Snow’s, Wild Selections and Beach Cliff.
For more information about the company, visit TheBumbleBeeCompany.com.
