Plano, Texas-based Lay’s has introduced a new flavor for the new year, Lay’s Layers. They are not regular potato chips but are potato bites.
“Lay’s fans are known for finding joy in the everyday – no matter what life throws their way – and this multi-faceted approach to life helped inspire Lay’s Layers,” said Melissa Miranda, senior director of marketing for Frito-Lay North America.
“Lay’s Layers is a new offering in the Lay’s portfolio that is just as multi-dimensional and flavorful as our fans’ lifestyles,” she said.
The new Lay’s Layers product line will feature two fan-favorite flavors fans:
- Three Cheese: A tangy cheese blend of cheddar, parmesan and gouda.
- Sour Cream & Onion: A savory blend of onion and sour cream.
The two new Lay’s Layers offerings are available at retailers nationwide beginning mid-month for $4.09 (4.75 oz. bag), $1.99 (1.75 oz. bag) or 2/$1 (0.5 oz. bag).
Learn more about Lay’s Layers availability, visit lets.shop/592/layslayers.
To learn more about Lay’s and its newest Layers lineup, visit lays.com.
