Holiday décor disappearing overnight? A street sign renamed ‘Grinch Street?’ Even Hershey’s Kisses chocolates have been stolen and changed to Grinch-themed treats.
It’s official: the Grinch has departed Who-ville and is tiptoeing across the country wreaking havoc. Rumor has it he plans to stick around through the holiday season, stealing bags of Hershey’s Kisses chocolates only to give them out to fans once his heart grows three sizes. 
“The Hershey’s Kisses brand and Dr. Seuss’s The Grinch joined forces to create a partnership that reflects all that the holidays have to offer – excitement, surprise and sweetness,” said Joe Gibilisco, manager of holiday for Hershey’s. “Naughty or nice, everyone – including the Grinch – deserves a little holiday cheer, and that’s where the Hershey’s Kisses Milk Chocolates with Grinch Foils come in.”
Plus, through Dec. 8, fans nationwide also have the chance to get “Grinched!” Visit @hersheys on Instagram and Twitter and reply or comment #GrinchKisses and #Sweepstakes on the designated Grinch posts for the chance to win free bags of the sweets.
“The Grinch always has something up his sleeve, and this year it’s a seriously fun collaboration with the Hershey’s Kisses brand,” said Susan Brandt, pPresident of Dr. Seuss Enterprises. “In celebration of the first-ever partnership between our two iconic brands, we wanted to introduce a little holiday Grinch-y mischief and let our fans get in on the fun!”
Hershey’s Kisses and Dr. Seuss’s The Grinch have partnered this holiday season on limited-edition Hershey’s Kisses Milk Chocolates with Grinch Foils. Available exclusively for the holiday season, the new treats feature 10 different candy foils including the Grinch’s up-to-something smirk, classic Grinch sayings and, of course, Max’s floppy ears.
As part of the partnership, chocolate lovers can visit Hershey’s ChocolateWorld attractions in Hershey, Pennsylvania, New York, New York, and Las Vegas, Nevada, to be immersed in the Grinch-y mischief and enjoy décor galore, photo opportunities, a candy machine stuffed with the new Hershey’s Kisses Milk Chocolates with Grinch foils and more. Festivities will last through the rest of the holiday season at locations nationwide.
To learn more, visit www.thehersheycompany.com.
