Southeastern Grocers Inc. has launched its Bloomin’ 4 Good program to help fight hunger across the Florida communities that Winn-Dixie stores serve. The new program provides a way for customers to give back to local neighbors in need with every Bloomin’ 4 Good floral bouquet sold at all Florida Winn-Dixie stores.
Dewayne Rabon, SVP and chief merchant for SEG, said, “We know our customers and associates are especially passionate about supporting families who continue to feel the impact of the pandemic, and we wanted to provide a beautiful way to share kindness and provide hunger relief. Our customers can pick up a Bloomin’ 4 Good bouquet while shopping in our stores to help our local food banks blossom and fill the pantries of those who struggle with hunger.”
Customers can purchase a Bloomin’ 4 Good bouquet ($12.99) and the grocer will direct a $1 donation to a local hunger-relief organization selected by the store to benefit from the program each month. To participate, shoppers can look for the seasonal bouquets with the red circle sticker in the floral section of each store. Every $1 donated through the purchase of a Bloomin’ 4 Good bouquet equals 10 or more meals for individuals and families in need.
The Bloomin’ 4 Good program supports the grocer’s ongoing efforts to address the widespread impact of food insecurity in underserved communities. Last year alone, SEG supported a variety of hunger-relief organizations throughout its Southeast footprint with donations of more than 18 million meals and nearly $1.3 million in product to local food banks. For more information about the Bloomin’ 4 Good program, or to submit a local organization for consideration to participate, visit SEG.Bloomin4Good.com.
Jacksonville, Florida-based SEG is the parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores. Its grocery stores, liquor stores and in-store pharmacies serve communities throughout Alabama, Florida, Georgia, Louisiana and Mississippi.
