Last updated on September 16th, 2022
Irving, Texas-based Avocados From Mexico is kicking off a new national shopper marketing campaign featuring former New Orleans star quarterback and football legend Drew Brees to get fans ready for the ultimate “Guac Zone.” The promotion has a grand prize of a $100,000 Smart Home Makeover.
Retailers are encouraged to sign up to receive free Big Game celebrity, attention-getting merchandise displays, available while supplies last, to bring the Avocados From Mexico “Get in The Guac Zone” program to their customers and add excitement into the store.
For the first time, consumers can connect directly to Brees when they scan the QR code on the Avocados From Mexico Big Game displays. Beginning in January, the QR code will lead consumers to the “Get in the Guac Zone” digital landing page where they have the chance to win a $100,000 Smart Home Makeover and get a digital selfie with Brees.
“I’m teaming up with Avocados From Mexico because there really is nothing like guac on gameday,” said Brees. “I love avocados – they taste great, they’re good for you and they really do make just about anything better.”
“Football and guacamole go hand in hand, and who better to partner with than Big Game champion and MVP Drew Brees to help drive shopper engagement and avocado demand around our national shopper marketing campaign that supports the No. 1 avocado consumption occasion,” said Stephanie Bazan, VP of trade and market development for Avocados From Mexico. “We are committed to continue to drive innovative shopper programs for our retail partners, leverage QR codes and push other digital levers to entice shoppers to build bigger baskets ahead of the Big Game.”
With more than two billion avocados imported from Mexico every year, the Big Game remains as the No. 1 occasion where avocados and guacamole are served and prepared. Additionally, total basket rings at check-out are twice as high 10 days leading up to the Big Game as consumers prepare their event menus. To capitalize on this lift in sales, retailers are encouraged to set up their Big Game displays 10 days before the game to ensure all Big Game sales are captured.
According to the Avocados From Mexico Mindset Study, 74 percent of shoppers would buy more avocados if they saw more displays. The “Get in The Guac Zone” program will remind consumers why Avocados From Mexico should be the fan-favorite game day snack and boost basket ring sales.
Merchandising and POS kits are only available while supplies last.
Interested retailers should act fast and contact any Regional Director or visit avocadosfrommexico.com/shopper for more details and information on how to order free materials.
Avocados From Mexico is a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association, formed for the purpose of advertising, promotion, public relations and research for all stakeholders of Avocados From Mexico. Under agreements, MHAIA and the Association of Avocado Exporting Producers & Packers of Mexico have combined resources to fund and manage AFM, with the intent to provide a focused, highly- effective and efficient marketing program in the United States.
